Work Experience
Gala Design - Studio
July - October 2023
Marketing Assistant for an interior design firm that partners with European brands to provide high-end luxury furniture.
Invitation
Business Card
Brochure
Website
Major Takeaways
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Managing Deadlines and Event Planning
Task: I was assigned to help plan and execute a grand opening celebration event within a month. I was on calls with sponsors and caterers and was in charge of creating invitations and business cards for our sales representatives. Since our major partner for the event was a European brand, I worked with the European marketing team as well as the CEO in order to launch the website and make sure everything was in order. Because of the time difference, I had to work quickly and efficiently before they left work which gave me a 3-4 hour time frame.
Result: We successfully executed the event with over 200 attendees, 5 sponsors, and 4 leads.
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AD Design
Task: I was asked to produce graphics and ad pages with a 2-day deadline. Collaborated with the CEO of Gala Design-Studio, Boffi, and Luxe’s marketing department.
Result: Ad design was published in Luxe Magazine with a reach of over 4.5 million on all platforms.
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Crossfunctional Teams
Task: I was assigned to create presentations for clients and contractors. In order to create these presentations, I had to work with interior designers in order to learn and understand terms, designs, and functions so I could effectively communicate that within the presentation.
Result: Worked effectively across teams and created 2 presentations.
Baylor
August 2022 - May 2023
Marketing, PR, and Communications intern at Baylor University’s Hankamer School of Business
Takeaways
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Interviews and Articles
Through this internship, I interviewed over 15 people to write articles for the Hankamer School of Business website. I was even given the opportunity to travel to Austin with other departments to conduct an interview for an article that was published on The News. The most rewarding part about creating these articles, other than seeing it published, was being able to hear a variety of stories and perspectives and turn them into articles for other people to enjoy. Being able to connect with these people and learn about what makes their perspective unique is a huge driving factor in why I'm pursuing marketing.
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Centennial Event
The year I worked as an intern was the year before the HSB's Centennial Event. In order to have a successful event, I created a survey that would be distributed across all of the school's faculty, staff, students, alumni, and shareholders. The results provided me with who was aware of the upcoming centennial year, how people stay connected/informed with the school, and what would motivate them to attend events. I also contributed in meetings that brainstormed merchandise that would be sold at the event as well as the discussion of a building projection that would be displayed during the event.
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Proactive and Experimental
As a PR intern, I initially worked under the Assistant Director of Content. However, there were other sectors I was interested in learning about so I asked if any of the other directors needed assistance. This resulted in me working with 3 directors of the marketing department.
I regulated the HSB website for the Associate Director of Digital Strategy through copy editing which led to an organized and clean website that would be used for all associated with Baylor.
I conducted interviews and wrote articles for Assistant Director of Content which resulted in 5 published articles for the HSB and one for The News.
I created graphics and videos with Adobe software and maintained podcast website for Marketing Specialist which resulted in my work being displayed throughout school and published on website which informed students of upcoming events.
Snowcano
October - December 2023
Painted a mural for a dessert shop located in Katy, Texas
Designed and painted a 36 ft x 6 ft mural
Design Process
Final Draft
Wanted a simpler design
Theme: Winter Wonderland
Description: fun, classy, kitschy, kaws inspired, fun hangout
Colors: Vibrant, bright blues with a splash of red
Takeaways
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Design Process
Before the design process, I was given design ideas and guidelines from the store owner. With each design I provided, there were multiple revisions she made because she had more ideas she wanted to contribute. I also found that I had different interpretations of what she wanted. In order to combat this issue and deliver a finalized design before the deadline, I set up a meeting where she could give all of her ideas and I can ask her questions to understand her visions on the spot.
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Execution
In order to execute this 36 ft x 6 ft painting, I needed to make sure I correctly budgeted for supplies. I was also in constant communication with the store owner, making sure all of the colors were correct and keeping her updated on the step by step process.
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Communication
Communication was the most prominent and most important skill I needed in order to complete this mural for my client. Communication took up 90% of the process and because there was effective communication, I was able to complete the mural before the deadline with above-satisfactory results and great feedback from my client and customers.