Baylor University ‘23 | BBA Marketing | Minor Advertising
Sic ‘em Bears!
A collection of projects from undergrad.
(underlined projects are available to download)
Projects
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Barnard Beef Cattle Co.
Advertising Campaign focused on increasing bulk beef sales for a beef company located in Waco, Texas.
During a semester-long project, my team and I created a creative brief, research report, and campaign advertising book for our client. In a team of 4, I was the creative director in charge of presentation, art direction, mock-ups, and creative guidelines, along with supporting my team with extensive research.
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Energy Ogre
Advertising Campaign and presentation of an energy company headquartered in Houston.
Received an award for best campaign and presentation.
In a two-month-long project, I was in a team of four as the social media and pr director. I was in charge of all socials and creating mock-ups as well as providing supporting research and visuals along with the presentation.
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Dylan Nicole
Integrated Marketing and Advertising Campaign and situational analysis of a boutique located in Waco, Texas.
In a semester-long project with a team of five, I was in charge of all the mock-ups, creative strategy, and graphs to create an Integrated Marketing and Advertising Campaign
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Calao Wealth Management
Marketing Analysis Campaign of a financial company.
In a month-long project with a team of 4, I was in charge of creating and finalizing the marketing strategies.
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Faith Fit
Digital Campaign of a Christian-based fitness company.
Received an award for best campaign and presentation.
In a two-week-long project with a team of 4, I was In charge of all of the socials and mock-ups as well as the budget.
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Heart of Texas Fair
Prepared a primary research report on a state fair located in Waco, Texas with an emphasis in focus groups.
In a semester-long project, my team and I conducted a focus group interview and went out to the Heart of Texas Fair to distribute surveys as a part of our research to prepare a second research report to help increase attendance for next year’s fair.
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Home Depot
Research in a business strategic management perspective.
Received an award for best research and presentations.
In a semester-long project, my team and I created six presentations regarding the strategic business management of The Home Depot. I was in charge of creating all of the presentations and creative aspects of the projects as well as research.
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Movie Data Analytics
With data provided by a professor, I conducted marketing research and analytics with the software SPSS.
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Cache Coherence
Research project with an original software design for work-life balance.
Worked in a group of 5 people to create a report and presentation.
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SeaWorld
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Costco
A case study in a business strategic management perspective.
Won the best research for the case study (team of 5).
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Lululemon
A case study in a business strategic management perspective.
Won the best research for the case study (team of 5).
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Spotify
A case study in a business strategic management perspective.
Won the best research for the case study (team of 5).
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Disney
A case study in a business strategic management perspective.
Won the best research for the case study (team of 5).
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Hello Fresh
Research about a food delivery service completed through a business communication course.